Jun 29, 2009 by Adine
From luxurious fashion magazines to proper travel and business prints, ToyWatch’s versatility has been lavished over time and time again. Celebrities want to share them with enthusiastic minions and fashionistas want its bold colours on their wrists. Seriously ToyWatch, what’s the deal here?

Time for Glam

Naomi Campbell and Shaun Toub sporting the quirky timepieceNaomi Campbell and Shaun Toub sporting the quirky timepiece

The name is an absolute understatement, that’s for sure. But hidden behind the youthful perception of its title is the quintessence of something more enticingly playful. The teasing twist lies deceptively in its timepieces which are a creative concoction of whimsical exuberance and vibrancy, nothing close to a child’s playtime toy.

Created with much Italian flavour by Mara Poletti and Marco Mavilla, ToyWatch was designed to silently scream its philosophy of creating fine quality time pieces covered in bold, robust designs. Its influential anti-luxury statement has had a hold on individuals who abandon conventionality and unnecessary extravagance with the embracement of the rainbow coloured brilliance of fun.

The Heavy Metal Collection host outbursts of chronographic glam chic in metallic colours and design, priced at USD295 each.

The Colour Tattoo Collection is filled with quirky and flamboyant motifs. These watches are priced at USD195 each.

The nonchalant Mother of Pearl Chrono Collection is a strong, solid parallel reflection of debonair personalities. Watches are priced at USD275 each.

The brand boasts an array of boisterous yet well crafted collections that cover both ends of the spectrum in regards to an array of colourful personalities. Craftsmanship, intricate; Spirit, liberated; attitude, opinionated – ToyWatch could just be the alternative eccentric timepiece that’s also built with practicality.

What’s so alluring is that these daring watches maintain a style of elegance and formal serenity with the use of classic clean lines and materials from ageless steel to high-strength and lightweight polycarbonate.

Heavy on the vivacity and easy on the eyes, the brand has stirred up a frenzied cult-like following that has the fashion and design industries in admiration of its unrestrained creativity. ToyWatch has robbed many hearts with its imaginative inspirations and is determined to continue its legacy as an  indispensible accessory that won’t be hushed. Are you ready for this new wave of glamour?

Visit the official website at here for more details. Alternatively, visit the American site for more information on purchasing these watches online.

Photo Credits: www.toywatchusa.com