Feb 03, 2010 by kimlye

Crystal Time is having fun with its Pre-Basel World 2010 Collection of watches and time keeping gadgets.

Get ready for a season of stylish time keeping, with the Pre-Basel World 2010 Collection from BCBG MAXAZRIA, Kenneth Cole (New York), Luminox, Speedo Timing and Timex. Distributed by Crystal Time, these brands bring quality and affordability to the modern young executive.

One of the ranges that really caught our eye is the new Kenneth Cole Polyurethane Strap Watches, which practically pluses with energy from the bright colours, large watch faces and some serious attitude. This collection is just pure sunshine.

If you prefer something with a touch of glamour, then BCBG MAXAZRIA’s elegant collections will appeal. The Soleil Collection in particular, gives a bit of bling by encrusting gem pieces to the bezels of the easily recognisable soleil dial.

For those in seek of a sportier look, the new pieces from Luminox and Timex will not disappoint. Luminox Blackout Series for example, stands out, rather than black out. Completely black, it nevertheless, remains highly visible, thanks to the Swiss self-powered illumination system that is guaranteed for 10 years.

Timex on the other hand, gets seriously active with the new Ironman Race Trainer Heart Rate Monitor. The new models store the heart rate data in the watch and wirelessly deliver precise training data to the user’s computer, allowing sports enthusiasts to keep their training programs on track. The entire kit consists of a wristwatch, chest sensor and USB device. Users can also check out Timex’s online training programs at www.timextrainer.com.

But if you are not one to keep dry when you exercise, then check out Speedo’s latest watches with a cause. Its special edition consists of a stopwatch and a new junior’s watch in aquatic blue, green and silver. With every purchase, US$5 will be donated to World Swim Against Malaria (WSAM), an organisation that buys bed nets for children to protect them from the deadly bites of Malaria-carrying mosquitoes.

All the watches from the Pre-Basel World 2010 Collection are now available at leading department stores and authorised watch retailers.